Category: Wellbeing

Wellness: Pinterest Predicts a Digital Detox Summer Filled with Nature, Martha Stewart, and Astrology

Why it is the topic trending: • Anticipation of Summer Trends: As summer approaches, there’s always interest in what the prevailing trends will be, and Pinterest’s trend reports are often influential in shaping expectations. • Focus on Wellness and Balance: The prediction of a “digital detox” aligns with a growing societal desire for balance and reduced screen…

Read More

Beauty: The Next Wellness Craze? Booty Beauty is Breaking Taboos and Boosting Sales

Why it is the topic trending: • Shifting Attitudes Towards Body Positivity: Society is becoming more open to discussing previously taboo topics related to the body, particularly on social media, paving the way for brands to address these concerns with frankness. • Emergence of “Booty Beauty” Category: The beauty and wellness sector is seeing a rise in…

Read More

Wellness: Fitness Fatigue: Americans Ditch Influencers for Intuition and Peer AdviceWhy it is the topic trending:

Why it is the topic trending: • Shifting Trust in Fitness Advice: The survey reveals a significant decline in trust towards fitness experts, influencers, and tracking technology, with nearly half of active adults now relying on their own instincts. This signals a potential turning point in how consumers approach fitness. • Rise of Intuitive and Peer-Driven…

Read More

Wellness: Viral ‘Good Night’ Trend Strengthens Male Friendships

Why it is the topic trending: • Heartwarming Social Media Trend: A new trend on TikTok involves men calling their male friends to simply say “good night,” which has resonated positively online. • Focus on Emotional Openness in Male Friendships: The trend highlights the importance of men being emotionally open with their male friends, a topic that…

Read More

Travel: Why Women-Only Retreats Are Redefining Self-Care Travel

Why it is the topic trending: • Redefining Self-Care Travel: Women-only retreats are emerging as a significant trend within the booming wellness travel industry, offering a new approach to self-care focused on deeper meaning and empowerment rather than just luxury or intense fitness. • Addressing a Gap in the Market: Traditionally, the travel industry didn’t adequately cater…

Read More

Confectionery: KitKat is rewarding reduced screen time with free chocolate

Why it is the topic trending: • Health Awareness: With increasing concerns about screen time and its effects on mental health, this campaign addresses a significant issue for Gen Z, promoting healthier phone usage. • Engagement Strategy: By incentivizing reduced screen time, KitKat is engaging with younger consumers in a meaningful way, aligning with their…

Read More

Wellness: The Wellness Gold Rush Is On – 6 Hot Spaces Set to Explode

Why it is the topic trending: • Resilience of the Wellness Market: The wellness market is currently valued at over $2 trillion globally and has proven to be a surprisingly resilient category despite economic uncertainty. • Shift Towards Prevention: There’s a significant move towards preventative health measures, with consumers, especially Gen Z, making wellness a daily commitment…

Read More

Wellbeing: More Americans are dining alone — and it’s hurting happiness

Why it is the topic trending: • Record Rates of Solo Dining: The article highlights a significant increase in the number of Americans eating alone, reaching a record high according to the World Happiness Report 2025. • Impact on Happiness: The trend is concerning because sharing meals is linked to conversation, community, and ultimately, happiness. • Driving…

Read More