Why it is the topic trending: • Shifting Consumer Priorities: After periods of digital overload and stress, consumers are increasingly prioritizing well-being and seeking beauty rituals that offer more than just aesthetic improvements. They are looking for products and routines that can help regulate their energy and calm their minds. • Impact of Stress on Skin: Chronic…
Restaurants: McDonald’s Snack Wrap: The Viral Food Favorite Is Returning Soon
Why it is the topic trending: • High Consumer Demand: A recent analysis shows that in 2025, 48 out of 50 US states are searching for McDonald’s Snack Wraps more than any other discontinued menu item. This indicates significant pent-up demand and consumer interest in the product. • Viral Social Media Presence: Zach Ciampa, known as Snach…
Restaurants: Grocery QSR Beef Patties
Why it is the topic trending: • Retail-QSR Convergence: The launch of Wendy’s beef patties in Kroger grocery stores highlights the increasing trend of quick-service restaurants expanding their presence into retail channels. This indicates a shift towards multi-channel brand experiences where consumers can access QSR products outside of traditional restaurant settings. • Premium At-Home Dining Demand: There…
Restaurants: Full-service restaurant uncertainty: Why diners are trading up and down
Why it is the topic trending: • Contradictory Consumer Behavior: The full-service restaurant sector is experiencing a paradox where consumers are pulling back on spending generally, yet are still willing to spend big for special occasions or premium options. • Macroeconomic Uncertainty and Pullback: Concerns about consumer spending habits and the broader economy, including anticipated impacts of…
Beverages: Race-Approved Energy Drinks
Why it is the topic trending: • Strategic Partnership Between Major Brands: Sting Energy, owned by PepsiCo, has formed an innovative partnership with Formula 1, a globally recognized motorsport. This collaboration between a leading energy drink and a prominent sporting event is a significant development in sports marketing. • Leveraging Unique Sensory Experience: The partnership cleverly connects…
Wellness: From TikTok to the track: gen Z are driving running’s third great boom
Why it is the topic trending: • Unexpected Third Great Running Boom: Running is experiencing an unprecedented surge in popularity, marking its third major boom, which was largely unforeseen by experts in the sports industry. • Gen Z as the Primary Driving Force: This current boom is almost entirely powered by Generation Z, with a significant contribution…
Beverages: The Japanese craft gin distillers fuelling spirit’s ‘unstoppable’ rise in Tokyo and beyond
Why it is the topic trending: • Emergence of Craft Gin in a Whisky and Shochu Dominated Market: The rise of craft gin in Japan, a country known for its whisky and shochu, is a significant shift in the domestic spirits landscape. • Increased Domestic Shipments: Domestic shipments of gin have seen a substantial increase in recent…
Beverages: Riff away: How can cocktail creativity fuel spirits growth?
Why it is the topic trending: • Emerging Strategy for Sales Acceleration: Cocktail riffing – inventive and flavor-forward takes on classic cocktails – is emerging as a significant strategy to boost sales, particularly during peak seasons like summer for On-Premise venues. • Consumer Desire for Familiarity with a Twist: A substantial portion of consumers are interested in…
Beverages: Non-alcoholic wine moves from niche to mainstream in global market shift
Why it is the topic trending: • Significant Transformation in the Wine Industry: The global wine industry is experiencing a major shift with the rapid growth of the non-alcoholic and low-alcohol (NOLO) wine segment, indicating a fundamental change in the market. • Evolving Consumer Behavior: This growth reflects changes in how consumers are approaching alcohol, influenced by…
Food: Navigating Gen Z’s obsession with specialty diets and tracking their eating habits
Why it is the topic trending: • Prevalence of Specific Eating Patterns Among Gen Z: Gen Z is more likely than any other generation to follow a specific dietary pattern or diet, indicating a significant focus on conscious eating. • Weight Loss Culture and Social Media Pressure: The resurgence of weight-loss culture, partly fueled by GLP-1s, and…
InsightTrendsWorld 