Why it is the topic trending: • Growing Consumer Demand for On-the-Go Meals: An increasing number of consumers are seeking convenient, delicious, and nutritious food options when they are away from home. • Evolution Beyond Traditional Takeout: The nature of takeout meals has shifted from items like take-and-bake pizza to a wider variety of grab-and-go options such…
Restaurants: Robot-Operated Pizza Restaurants
Why it is the topic trending: • Innovation in Restaurant Technology: The launch of a fully autonomous pizza restaurant showcases the cutting-edge advancements in robotic technology within the food service industry. • Efficiency and Automation: Robot-operated restaurants offer the potential for increased efficiency, 24/7 operation, and streamlined service, particularly in high-traffic locations. • Enhanced Customer Experience: The interactive…
Beverages: Töst aims to reach moderate drinkers with sophisticated mocktails
Why it is the topic trending: • Rising Popularity of Nonalcoholic Beverages: The nonalcoholic beverage market is experiencing significant growth, driven by a focus on health and wellness, particularly among younger generations. • Targeting Moderate Drinkers: Töst’s strategy focuses on the large segment of consumers who are reducing their alcohol consumption but not abstaining entirely, a significant…
Food: Tinned fish is the hottest new culinary trend amid rising food prices
Why it is the topic trending: • Economic Factors: The rising cost of living and food prices have prompted consumers to seek affordable yet nutritious options. Tinned fish provides a cost-effective source of protein and healthy fats, making it an attractive choice for budget-conscious shoppers. • Culinary Versatility: Tinned fish is being embraced for its…
Food: From aisle to algorithm: Why Gen Z’s frozen food discovery starts on TikTok, not in the freezer aisle
Why it is the topic trending: • Shifting Food Discovery Habits: Gen Z’s primary method for discovering frozen foods is evolving from traditional in-store exploration to online platforms, particularly TikTok. • Generational Divide in Media Consumption: There is a significant difference in how Gen Z and older generations, like Boomers, consume food-related content, with Gen Z heavily…
Beauty: The SPF Generation: How millennials made sunscreen a personality trait
Why it is the topic trending: • Millennial Obsession with Sunscreen: The article explores how sunscreen has transitioned from a childhood chore to a daily ritual and almost a defining characteristic for millennials. • Fear of Premature Aging: The fear of premature aging, instilled in millennials from a young age, is a key driver behind this trend….
Beverages: Nespresso Lightens Up Its Marketing to Win Gen Z’s Cold Coffee Drinkers
Why it is the topic trending: • Changing Consumer Preferences: There’s a significant shift in coffee consumption in the US, with younger generations increasingly preferring iced coffee over hot. • Need to Reach Younger Demographics: Nespresso, traditionally associated with older adults and hot espresso, needs to adapt its marketing to attract Gen Z and millennials. • Growth…
Beverages: Coffee craze fuels innovation and NPD – so what’s the next big trend?
Why it is the topic trending: • Booming Coffee Industry: The global coffee market is valued at a substantial $473.15 billion, indicating its widespread consumption and economic significance. • Constant Innovation and NPD: Despite its success, the industry is actively engaged in experimentation with flavors, ingredients, and preparation methods. • Emerging Flavor Trends: Novel flavors like pistachio, mushroom,…
Beverages: The UK shows preference for rosé Champagne
Why it is the topic trending: • Strong Growth in Rosé Champagne: Both value and volume sales of rosé Champagne have significantly increased in the UK in early 2025. • Outperforming Total Champagne Market: While the overall Champagne market in the UK saw a decline in 2024, rosé Champagne is showing a positive trend in 2025. •…
Beverages: Why consumer appetite for premiumisation lives on in the on-premise
Why it is the topic trending: • Consumer Preference for High Quality: A global survey indicates that two in three consumers prefer high-quality drinks over cheaper alternatives. • Willingness to Pay Extra: A significant 55% of consumers are willing to spend more for premium beverages when they are out. • Shifting Consumption Times: More consumers are visiting on-premise…
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