Why it is the topic trending: • Generational Shift in Wine Consumption: The article addresses the concern within the wine industry about attracting younger drinkers as their core demographic ages. • Creative Marketing Strategies: The innovative approaches wineries are taking, such as using farm animals and offering unique experiences, are generating interest. • Evolving Wine Preferences: The article…
Food: ‘Bro invented soup’: People are rolling their eyes at the water-based cooking trend on TikTok
Why it is the topic trending: • Viral Social Media Trend: The emergence of “water-based cooking” as a purported new trend on TikTok has garnered significant attention and discussion online. • Rebranding of Existing Cooking Methods: The trend essentially renames familiar cooking techniques like simmering and steaming, leading to both interest and skepticism. • Health Claims and…
Snacking: These 10 Snack Trends Are Taking Over 2025
Why it is the topic trending: • Anticipating Future Trends: The article offers a glimpse into the expected snack trends for 2025, providing valuable insights for consumers and the food industry. • Focus on Evolving Consumer Preferences: It highlights the changing demands of consumers, such as the desire for health-conscious, sustainable, and flavorful options. • Influence of…
Shopping: From matcha lattes to Dubai chocolate – how supermarkets fight to cope with TikTok trends
Why it is the topic trending: • Shift in Trendsetting Power: The article highlights a significant change where social media, particularly TikTok, is now dictating food trends, overtaking restaurants and supermarkets. • Rapid Influence on Supply Chains: The speed at which TikTok trends can impact demand and potentially cause shortages in agricultural commodities is a noteworthy issue….
Beverages: Coca-Cola revitalizes vitaminwater with a new functional beverage focus
Why it is the topic trending: • Brand Revitalization: Coca-Cola’s effort to refresh a well-known brand like Vitaminwater with a new focus and flavors is a significant event in the beverage industry. • Focus on Functional Beverages: The article highlights the growing trend of functional foods and beverages, making Vitaminwater’s repositioning relevant to current market demands. •…
Restaurants: What CosMc’s Closing Means for McDonald’s Future?
Why it is the topic trending: • End of an Experiment: McDonald’s decision to close all CosMc’s locations after a limited trial period is a notable event in the fast-food industry, prompting analysis of its strategic direction. • Strategic Shift: The closure signifies a change in McDonald’s approach to beverage-focused concepts and an increased focus on its…
Beverages: Olipop Vs. Poppi: The First Social Media Driven Arms Race in The Beverage World
Why it is the topic trending: • Explosive Growth: The “prebiotic soda” segment, exemplified by Olipop and Poppi, has experienced rapid and unexpected growth in the past two years, reaching approximately $776 million in sales. This sudden emergence has caught the attention of industry insiders and consumers alike. • Social Media Success: The article highlights how these…
Restaurants: From tradition to trend: Why London’s craving more than just sushi
Why it is the topic trending: • Growing Craving for Authenticity: Londoners are increasingly seeking genuine and traditional culinary experiences, moving beyond superficial or Westernized adaptations of international cuisines. This desire for authenticity is a key driver in the rising popularity of traditional Japanese dishes. • Emphasis on Craftsmanship and Skill: There is a growing appreciation for…
Restaurants: Canadian restaurant uncovers wild link between dreams and food cravings
Why it is the topic trending: • Intriguing Connection Between Dreams and Food: The survey findings reveal a fascinating correlation between dreaming about food and subsequent food cravings and purchases, which is a novel and relatable topic for many people. • Restaurant-Led Research: A restaurant chain, Edo Japan, conducted the survey, making it a trending topic within…
Entertainment: Box Office Predictions: Lilo & Stitch will top The Final Reckoning over Memorial Day
Why it is the topic trending: • Contrasting Box Office Predictions: This article offers different box office predictions for the ‘Lilo & Stitch’ and ‘Mission: Impossible – The Final Reckoning’ opening weekend compared to the previous report, creating a point of discussion and highlighting the uncertainty in box office forecasting. • ‘Lilo & Stitch’ Still Expected…
InsightTrendsWorld 