Why Is This Topic Trending? • Viral Social Media Momentum: The trend gained explosive traction on TikTok and Instagram Reels, with short, eye-catching videos showing the transformation of “basic” wine into a bold, spicy summer drink. The sheer visibility and contagious FOMO on these platforms drive a rush to try and share the experience. • TikTok…
Beverages: How Nescafé is “reinventing” itself for younger audiences
Why This Topic Is Trending: • Cold Coffee Consumption Boom Recent market data show that roughly two-thirds of 18–24-year-olds now regularly choose chilled coffee drinks over hot brews. This surge has been driven by shifting routines—offices and campuses embracing grab-and-go formats, plus warmer seasonal preferences—all converging to make cold coffee the category’s fastest-growing segment. •…
Beverages: Dr Pepper’s Newest Shake Might Be the Sleeper Hit of Summer — If You Can Find It
Why This Topic Is Trending: • Limited-edition thrill: Consumers crave novelty and urgency, and sneak-peek leaks of time-bound products create immediate social buzz as fans race to secure a fleeting experience. • Gen Z nostalgia meets innovation: Dr Pepper taps into retro brand affinity by reinventing its classic soda in a milkshake format, satisfying both comforting familiarity…
Beverages: Automated Beer Stations- Heineken Launched its ‘Trust Bars’ Campaign in South Korea
Why Is the Topic Trending? • Unmanned convenience meets nightlife demand – Trust Bars let Korean UEFA fans pour pints at 4-5 a.m., filling the profit-killing gap when labour costs normally force bars to close; the move turns “dead hours” into revenue hours and delivers a communal match-day atmosphere that home viewing can’t replicate. • Tech-savvy,…
Wellness: Brits make simple tweaks to their daily routines to avoid ‘autopilot’, study shows
Why Is This Topic Trending? • Emotional fatigue from repetitive routines Many individuals feel trapped in monotonous cycles of daily life. After prolonged periods of repetition—exacerbated by the pandemic and remote work—there is a growing need to reintroduce novelty and intention into the everyday. • Resurgence of morning rituals People are rediscovering the power of…
Confectionery: Oreo Partners with Selena Gomez on New Cookie Recipe
Why it is the topic trending: • High-Profile Collaboration: The partnership between Oreo, a globally recognized brand, and Selena Gomez, a popular celebrity with a large and dedicated fanbase, is inherently newsworthy and generates widespread interest. • Unique Flavor Innovation: The new cookie flavor, inspired by Gomez’s love of horchata, presents a unique and intriguing combination of…
Restaurants: Chinese Wok Unveils Chowmein — A Bold, Nostalgic, Street-Style Tribute to Kolkata’s Desi- Chinese Roots
Why it is the topic trending: • Nostalgic Product Launch: Chinese Wok, a major QSR chain in India, is introducing a new Chowmein that specifically targets the nostalgic food memories of Kolkata’s street-style Desi-Chinese cuisine, which resonates with many. • Focus on Gen Z and Millennials: The launch is strategically aimed at younger consumers who seek familiar…
Food: Why Gen Z Brits are Faking their Way Through Spicy Food
Why it is the topic trending: • Intriguing Generational Divide: The survey highlights a significant difference in attitudes towards spicy food tolerance between Gen Z and older generations, sparking curiosity about the reasons behind this divergence. • Social Pressure and Image: The finding that Gen Z individuals often pretend to handle spice to avoid appearing weak taps…
Restaurants: How this ‘fun and funky’ Echo Park cafe became L.A.’s Gen Z coffee whisperer
Why it is the topic trending: • Successful Gen Z Engagement: Couplet Coffee has effectively captured the attention and loyalty of Gen Z, a significant consumer demographic, demonstrating a successful model for other brands looking to connect with this group. • Unique Brand Identity: The cafe’s “fun and funky” aesthetic, combined with limited-edition product drops, community building,…
Food: Why are we going nuts for pistachios?
:Why it is the topic trending: • Viral Social Media Phenomenon: The primary driver is a TikTok video from December 2023 showcasing a pistachio-filled “Dubai chocolate” bar, which quickly gained massive popularity (over 89 million views) and sparked widespread interest in pistachio treats. • Luxury Appeal: Pistachios are perceived as a premium and indulgent ingredient, lending a…
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