Beverages: Beverage giants Pepsi and Coke wade into the ‘dirty soda’ movement

Why it is the topic trending: • Growth of “Craft Beverage” Movement: The popularity of customizable and unique beverages, often referred to as “dirty soda,” is rapidly increasing, driven by consumer demand for more personalized and exciting drink options. • Success of Emerging Brands: The significant sales growth of brands like Sodalicious and Swig, which popularized the…

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Restaurants: Burger King’s How to Train Your Dragon Menu Features Fiery Flavors

Why it is the topic trending: • Movie Release Tie-in: The primary driver is the marketing synergy with the upcoming live-action “How to Train Your Dragon” film, creating buzz and relevance. • Nostalgia and Broad Appeal: The “How to Train Your Dragon” franchise has a strong and lasting appeal across different age groups, from children to young…

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Snacking: MrBeast Partners with Jack Link’s for Kid-Targeted Beef Treats

Why it is the topic trending: • The article discusses a significant partnership between a major digital creator, MrBeast, and a well-established CPG brand, Jack Link’s, to launch a new line of meat snacks targeting younger consumers. This collaboration is notable as it marks the entry of a prominent digital influencer into the traditional consumer…

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Entertainment: New in Box Office – “Hurry Up Tomorrow”

“Hurry Up Tomorrow” (2025) Offers a Visceral Dive into Fame and Mental AnguishTrey Edward Shults’s “Hurry Up Tomorrow,” a psychological thriller co-written by and starring Abel “The Weeknd” Tesfaye, has arrived in theaters, offering a dark and experimental exploration of a musician’s descent into mental breakdown. Released by Lionsgate on May 16, 2025, in the…

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Entertainment: Netflix’s new No. 1 movie is a comedy-drama with Mark Wahlberg — and it’s inspired by a moving true story

Why it is the topic trending: • The article highlights “Instant Family” reaching the No. 1 movie spot on Netflix in the U.S., indicating a significant peak in popularity and widespread viewership within the platform’s vast subscriber base. This sudden surge in interest for a film released in 2018 suggests a strong current appetite for…

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Wellness: From the Liver King to ultramarathons, fitness influencers are glorifying extreme masculinity where ‘pain is the point’

Why it is the topic trending: • The article discusses a visible and concerning trend of fitness influencers promoting extreme masculinity through social media, gaining significant attention due to its visual nature and bold claims. • It links this trend to the popularity of figures like the Liver King and the rise of extreme endurance…

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TraWhy Live Tourism Is a Top Priority for Global Travel Investment

Why it is the topic trending: • The article highlights “Live Tourism” as a top priority for global travel investment, indicating its growing importance in the industry as travel companies recognize the significant financial stakes and evolving consumer demands. • It emphasizes a shift in consumer preferences, particularly among younger generations, who are seeking experiential…

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