Why it is the topic trending: • Viral TikTok video claiming the McDonald’s order helps cure migraines gained over 3.8 million views, indicating widespread interest. • Numerous comments on the video echoed similar positive experiences with this combination for migraine relief. • The article presents possible scientific explanations for the perceived benefits (caffeine and salt)….
Beverages: How Pickle Lemonade Took Over the Group Chat
Why it is the topic trending: • It’s an unconventional and surprising flavor combination (sweet, tart, and salty) that sparks curiosity and elicits strong opinions. • Popeyes, a major QSR chain, launched it nationwide, indicating significant belief in its potential. • Mentions of pickle lemonade by celebrities like Dua Lipa on social media platforms like…
Restaurants: Limited-Time QSR Summer Menus
Why it is the topic trending: • Revival of seasonal favorites like the Summer-Berry Refreshers which had exceptional consumer response last year indicates continued popularity and demand. • Introduction of new items such as the Strawberries & Cream Cake Pop and the Egg, Pesto & Mozzarella Sandwich generates interest in novel offerings. • The addition…
Shopping: 55% of Aussies prioritise experiences, even amidst economic uncertainty
Why it is the topic trending: • Counter-Intuitive Economic Behavior: Traditionally, economic downturns lead to reduced spending on non-essential experiences. The fact that a significant portion of Australians are increasing or maintaining their spending on these areas despite economic anxieties highlights a noteworthy shift in consumer behavior that defies typical patterns. • Signal of Evolving Consumer Values: This…
Beverages: How Cannabis Drinks Are Changing The Ritual Of Drinking
• Why it is the topic trending: • Growing consumer interest in alternatives to alcohol: Consumers are increasingly seeking beverage options that offer a different kind of social experience or relaxation without the negative side effects associated with alcohol, such as hangovers, high calorie counts, and potential health concerns. This shift in preference is driving interest…
Beverages: Top Trends from Carlsberg Britvic’s Soft Drinks Review 2025
Why it is the topic trending: • Industry Insight from Major Players: The annual soft drinks review by Carlsberg Britvic, two significant players in the beverage industry, provides valuable insights into market performance and future outlook, making it a key topic for industry professionals, retailers, and analysts. • Focus on the Convenience Sector: The review specifically highlights…
Shopping: Top 35 Celebrity Trends in May
Why it is the topic trending: • High Visibility Celebrity Endorsements and Collaborations: The involvement of influential figures like celebrity stylist Veneda Carter with an established brand like Ksubi in the fashion industry, and the association of musician Travis Scott (through his record label) with the popular health-focused retailer Erewhon in the wellness sector, creates significant…
Beverages: How Lipton plans to ‘ignite the tea category’ by taking on fizzy drinks
Why it is the topic trending: • Major Brand Revitalization: Lipton, a leading iced tea brand, is making its biggest investment in a decade to “ignite the tea category,” indicating a significant strategic shift and a topic of interest in the beverage industry. • Competition with Carbonated Drinks: Lipton’s direct aim to take on the much larger…
Beverages: How Sprite tapped into a viral TikTok trend for Sprite + Tea launch
Why it is the topic trending: • Viral Social Media Inspiration: The fact that a major brand like Sprite developed a new product based on a popular TikTok trend highlights the growing influence of social media on product innovation. • Real-time Consumer Insight Utilization: This launch showcases how companies are actively listening to and acting upon consumer-generated…
Restaurants: Crack, sip, repeat: Strategy behind Costa Coffee, Chunk’s dreamshake collab
Why it is the topic trending: • First-Ever Collaboration for Both Brands in the UAE: This partnership marks Costa Coffee’s first collaborative drink drop in the UAE and Chunk’s debut into drinks, making it a novel and newsworthy event in the regional food and beverage scene. • Innovative Product Combining Coffee and Dessert: The creation of limited-edition…
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