Why it is the Topic Trending: • Addressing a Market Need: The wine industry is facing the challenge of connecting with younger consumers who are increasingly opting for other beverage categories like hard seltzers and RTD cocktails. Kosmic Kitty is trending because it directly tackles this issue by attempting to create a wine brand that resonates…
Beverages: This Is the Official Drink of the Summer (and It’s Highly Polarizing)
Why it is the Topic Trending: • TikTok Virality: The trend is primarily driven by its popularity on TikTok. Creators are showcasing themselves trying and enjoying the drink, leading to widespread interest and imitation. • Simplicity and Accessibility: The drink is incredibly easy to make, requiring just two readily available ingredients: sauvignon blanc and jalapeños. This low…
Beverages: US ‘Tequila Seekers’ Desire Additive-Free, Aged Tequila
Why it is the topic trending: • Popularity of Tequila: Tequila’s status as a top-selling spirit in the US ($6.7 billion in sales for 2024) ensures that trends within this market are closely watched. • Understanding Dedicated Consumers: The study focuses on a specific segment of dedicated tequila drinkers (“Tequila Seekers”), providing valuable insights into their preferences….
Beverages: Refreshing revolution: the rise of soft drinks in Great Britain
Why it is the topic trending: • Growing Moderation Trend: The article highlights a significant shift towards moderation in alcohol consumption, making soft drinks a prominent and stable category in the On Premise market. • Consumer Behavior Change: The increasing preference for soft drinks over alcoholic beverages, especially among Gen Z, signals a notable change in consumer…
Restaurants: New fast-food restaurant sparks foodie frenzy
Why it is the topic trending: • Positive Reception in a New Market: The enthusiastic welcome and comparisons to established giants like McDonald’s make Fat Phill’s a noteworthy new entrant in the UK fast-food scene. • Emerging International Chain: The article highlights a European chain successfully expanding into the competitive UK market, signaling potential for further growth….
Restaurants: Consumers trust AI for food recommendations but don’t want robots preparing it, finds DoorDash survey
Why it is the topic trending: • Insights into Delivery Trends: The DoorDash Delivery Trends Report provides valuable data on evolving consumer preferences in the food delivery market, which is of high interest to restaurants, delivery platforms, and consumers. • Technology Adoption in Food: The survey explores consumer attitudes towards the use of AI and robots in…
Food: 5 facts about food costs in America
Why it is the topic trending: • High Importance to Consumers: Food costs are a major concern for a significant majority of Americans, influencing their purchasing decisions. • Inflation Impact: The article highlights the substantial increase in food prices since the start of the COVID-19 pandemic, reflecting the broader issue of inflation impacting household budgets. • Food…
Confectionery: Ice Cream Subscription Services
Why it is the topic trending: • New Subscription Model: The launch of a nationwide ice cream subscription program by an established brand is a novel offering in the food and beverage industry. • Direct-to-Consumer Trend: It exemplifies the growing trend of brands adopting direct-to-consumer models to reach consumers directly. • Personalization and Customization: The program allows subscribers…
Food: The internet is obsessed with croissant bread — here’s how to make it
Why it is the topic trending: • Viral Food Trend: The internet’s obsession with croissant bread and its various iterations (cube croissants, crookies, etc.) makes it a consistently popular topic in online food culture. • Innovative Recipe: The creation of croissant bread by Amy Coyne using grated butter in sourdough is a novel and intriguing twist on…
Restaurants: Surprising fast food chain that is bucking the trend to gain customers this year
Why it is the topic trending: • Counter-Trend Success: In a challenging period for major fast-food chains, Cava’s significant customer growth is a notable outlier and sparks interest in understanding its success factors. • Market Share Shift: Cava’s gains suggest a potential shift in consumer preferences within the fast-food sector, prompting analysis of what Cava is doing…
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