Why is the topic trending? • Influx of New Brands in Bridalwear: The article highlights a significant trend of brands that have not traditionally offered bridal collections now entering the bridal market. This influx of new players in a specialized category is noteworthy. • Strategic Business Expansion: This move by diverse brands signals a strategic decision to tap…
Shopping: Labubus, Jellycats and Crybaby: Why are toys going viral in 2025?
Why is the topic trending? • Sudden Surge in Adult Interest in Toys: The article highlights an unexpected and significant increase in popularity of childlike toys like Labubu, Jellycats, and Crybaby among adult consumers in 2025. • Viral Social Media Phenomenon: The trend has gained significant traction on social media platforms like TikTok and Instagram, leading to…
Fashion: What Fashion Can Learn from the Mystery Box Boom
Why is the topic trending? • Emerging E-commerce Model: The article discusses the rising popularity of online mystery boxes as a novel shopping experience, highlighting a trend that is gaining traction across various industries. • Relevance to the Fashion Industry: It explores how the fashion industry, which is constantly seeking new ways to engage consumers, can adopt…
Beauty: 5 beauty trends shaping consumer demand this spring and summer
Why is the topic trending? • Seasonal Beauty Trends: The article identifies specific beauty trends that are expected to be popular during the spring and summer of 2025, reflecting seasonal shifts in consumer preferences for makeup looks. • Focus on Natural Enhancement: The overarching theme of the trends is a move away from heavy, dramatic makeup towards…
Beauty: Beauty industry trends to watch for 2026 and beyond
Why is the topic trending? • Future Outlook of the Beauty Industry: The article provides insights into emerging trends expected to shape the beauty and personal care industry in 2026 and subsequent years, which is relevant for professionals, businesses, and consumers interested in the future of this sector. • Coverage of Diverse Innovation Areas: The trends discussed…
Beauty: Why men are shaving off their eyelashes
Why is the topic trending? • Unusual Social Media Trend: The emergence of a trend where men are shaving or trimming their eyelashes to appear “more masculine” is unconventional and has gained attention on social media platforms like TikTok, Instagram, and X. • Counterintuitive to Eyelash Function: The fact that eyelashes serve a protective biological function makes…
Restaurants: ‘I’m lovin’ it’: Full-sized McDonald’s car sets tongues wagging in viral video
Why is the topic trending? • Viral Social Media Video: A TikTok video of a car shaped like Ronald McDonald’s boot driving in Houston, Texas, has gone viral, capturing widespread attention and generating online discussion. • Unique and Absurd Sight: The unusual and eye-catching nature of the vehicle, described as a “rare collectible,” has shocked and amused…
Restaurants: Starbucks says cutting shop staff in favour of automation has failed
Why is the topic trending? • Reversal of Automation Strategy: Starbucks’s decision to scale back automation and hire more staff is a significant shift in strategy for a major global coffee chain, making it a noteworthy business development. • Acknowledgment of Strategy Failure: The CEO admitting that reducing staff in favor of automation “backfired” is a candid…
Restaurants: Taco Bell sales surge, KFC will expand Saucy concept
Why is the topic trending? • Strong Performance of Taco Bell: The article highlights a significant 9% increase in same-store sales for Taco Bell U.S. in Q1 2025, the biggest jump since Q1 2023, indicating a successful strategy and strong consumer appeal. • Struggles of KFC in the U.S.: In contrast, KFC in the U.S. experienced a…
Restaurants: Why customers are flocking to chicken items on fast-food menus
Why is the topic trending? • Increased Fast-Food Chicken Offerings: Fast-food restaurants are increasingly featuring more chicken items on their menus, indicating a strategic shift in focus. • High Consumer Demand: Customers are showing a strong preference for these new and existing chicken options, driving their popularity. • Price Advantage Over Beef: Poultry prices have not increased as…
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