• Why it is the topic trending: • Significant Market Opportunity in Wellness: The article highlights the massive $1.1 trillion buying power of wellness consumers in the US, making it a major trend for businesses to consider. • Shifting Consumer Focus: It discusses the increasing emphasis consumers are placing on overall well-being, influenced by various factors like…
Travel: Buyers’ optimism ‘takes a hit’ from Trump policies – GBTA survey
• Why it is the topic trending: • Impact of US Government Policies on Global Business Travel: The article highlights the concerns and uncertainty within the global business travel industry following recent actions by the US government. • GBTA Survey Findings: A new survey conducted by the Global Business Travel Association (GBTA) reveals a significant drop in…
Automotive: The average buyer uses at least four car search sites prior to purchase
• Why it is the topic trending: • Insights into Car Buying Behavior: The article presents findings from a new survey about how consumers search for and purchase cars in the UK. • Emphasis on Digital Touchpoints: The survey focuses on the use of car search websites and the online car buying journey. • Evolution of Search…
Automotive: Americans are rushing to buy cars before Trump’s tariffs kick in
• Why it is the topic trending: • Focus on a Specific Sector Impacted by Tariffs: This article specifically highlights the surge in car sales due to impending tariffs, providing a concrete example of the broader retail trend discussed in the previous article. • Confirmation from Additional Data Sources: The article cites data from the US Census…
Shopping: Retail sales surged in March as shoppers rushed to beat the clock on Trump’s tariffs
• Why it is the topic trending: • Unexpected Surge in Retail Sales: The significant increase in US retail sales in March 2025, the highest in two years, is a notable economic event.   • Link to Anticipated Tariffs: The article attributes this surge to consumers rushing to purchase goods, particularly big-ticket items like cars, before President Trump’s…
Food: How crunch took over our taste buds
• Why it is the topic trending: • Emergence of a New Sensory Food Trend: The article identifies “crunch” as the next major food trend, replacing the recent popularity of “swicy” (sweet and spicy). • Shift in Consumer Preferences: It highlights a change in taste buds towards noisy flavors and gritty textures, indicating a desire for a…
Fashion: Meet the ‘sneakerina’, fashion’s latest Marmite shoe trend with the A-list seal of approval
• Why it is the topic trending: • Emergence of a New Fashion Trend: The “sneakerina,” a hybrid shoe combining elements of sneakers and ballerina flats, has been identified as the latest “it” shoe in the fashion world. • Celebrity Endorsement and Runway Presence: The trend has been seen on fashion week runways (Simone Rocha, Louis Vuitton)…
Automotive: Tesla Sales Drop in Europe
• Why it is the topic trending: • Significant Sales Decline in Key European Markets: The reported drop in Tesla’s sales across several major European countries is a significant development in the electric vehicle market. • Potential Shift in Consumer Preference: The article suggests that drivers might be turning away from Tesla due to increased competition and…
Shopping: American shoppers flock to Chinese apps on tariff fears
• Why it is the topic trending: • Escalating US-China Trade Tensions: The article highlights the growing trade tensions between the US and China and how these are directly impacting consumer behavior. • Consumer Response to Tariff Fears: It focuses on the trend of American shoppers turning to Chinese e-commerce platforms in anticipation of price increases on…
Travel: Kimpton Taps Into Gen-Z Tattourism Trend With Free Tattoo Offerings
• Why it is the topic trending: • Novel Travel Souvenir Trend: The article discusses “tattourism” as a growing trend, particularly among Gen Z and Millennials, where travelers commemorate their trips with meaningful tattoos. • Kimpton’s Innovative Partnership: The Kimpton hotel chain is garnering attention by partnering with Tiny Zaps to offer free, pre-selected tattoos to guests…